Retail Bliss is based in Durban, South Africa. Although rich in natural beauty and heritage, KwaZulu-Natal on the east coast of South Africa, is plagued with unemployment and poverty. We believe in empowering our rural woman from the surrounds of Durban, South Africa, giving them a platform for their beadwork skills, as well as the means to support themselves and their families. The woman take traditional Zulu beadwork to new levels by combining traditional skill with contemporary designs, to create jewellery and objects that delight the senses with their richness, colour and love for what they do. Zulus wear a variety of attire, both traditional for ceremonial or culturally celebratory occasions, and modern westernized clothing for everyday use. The women on the other hand dress differently depending on whether they are single, engaged, or married. An unmarried woman who is still eligible is proud of her body and is not ashamed of showing it. She only wears a short skirt made of grass or beaded cotton strings and spruces herself up with lots of beadwork. An engaged woman will let her traditionally short hair grow. She will cover her bosom with a decorative cloth which is done out of respect for her future relatives and to indicate that she has been spoken for. The married woman covers her body completely signalling to other men that she is taken.
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